Cutting a coat as per the cloth

While brainstorming for topics to write on, we decided to reach out to the communities we are a part of and seek topics that they would like to see us cover. Among the suggestions we received, one suggestion came in from Gauri Sharma, who is a founder at SUSS (Sustainability Style Speak), one of the…

Closing the utility loop

While studying design, we were often told that good designs solve problems and address issues. So when Vishakha and I started Mrittika, we not only wanted to provide our customers an elevated yet affordable design experience by mixing authentic traditional Indian textiles with environmentally sustainable and conscious practices, but also wanted to address the issues…

Sense And Sustainability

‘Sustainable development’ / ‘Sustainability’ / ‘Sustainable fashion’ / ‘Sustainable consumption’ and the list goes on. As a consumer you must have come across these tags while purchasing products offline as well as online. If you are a conscious consumer, you would have picked a brand that is ethical and promotes sustainability. But, is your contribution…

Slowing down fast fashion

If you want to lead a greener life, you’re most likely to hear that you need to eschew fast-fashion and embrace slow-fashion. But what if your budget allows you to mostly make purchases from fast fashion retailers? I’m writing this post to tell you from personal experience that fast fashion need not always be fast…

The Warp & Weft of Mrittika

Hello fellow Earthlings ! Mrittika brings you regular updates on all the exciting developments at our end! The past few months since the launch have been a roller coaster ride for us and we cannot contain our anticipations for the month ahead. At Mrittika, we strive towards zero waste policy and sustainable processes and the…

The 4 P’s of Crafts

If you have ever taken a marketing class, you would have come across the very famous 4 P’s of marketing- Product, Price, Place and Promotion.  The combination of these 4 factors helps businesses connect to their target audience in a way that helps them distinguish their product and fulfil their marketing goals. I would love…

A cauldron full of colors

“In natural dyeing any chemical or mordant affects the dye. Drying on land on which a darker dye has been dried before makes the lighter dye patchy. One needs a lot of empty land with different sections for different colors to dry. You also need separate tanks for washing various colors; traditionally washing was done…

Mrittika at Craft Village on International Craft Day, 2017

The International Craft Day is celebrated on 15th October annually and is dedicated to celebrate world crafts, honour the people behind the traditional crafts since times immemorial, and also support budding entrepreneurs who collaborate with the artisans and craftsmen, keeping in mind the need of present market and amalgamating modern utilities with age old crafts….

The poetry of colors

Color is what we see and what we see is color. Everything surrounding us can be attributed a color we know and when we see our old friend darkness, it just means there is no light being reflected from any object to reach our eyes. The happy white is seen when the whole spectrum is…

Mrittika at The Earth Mela

“Women’s entrepreneurship can make a particularly strong contribution to the economic well-being of the family and communities, poverty reduction, and women’s empowerment, thus contributing to the Sustainable Development Goals (SDGs).” – Haribhai Parthibhai Chaudhary, Union Minister of State, Ministry of Micro, Small and Medium Enterprises (5 July 2016 onward) The above statement always boosts me…

How to make a bag

So you’re done with the design process for your bags and your fabrics are printed and ready. Now what? In this article, we cover the various steps that lie between having a ready fabric and having a ready bag made in that fabric. These are as follows: Sourcing: Before starting to stitch your bag, the…

Our cape-stitching superhero

Many of you familiar with us would be familiar with Prithu, our upcycling initiative. One of the key supports for this initiative is our tailor, Mr. Ram Prakash, who has set up his shop with a machine across the street from our house (he doesn’t work exclusively for us). In this post, Mrittika takes a…